Senior Executive Vice President

What does the Marketing Unit do?

The Marketing Unit is responsible for marketing the Technion in Israel and around the world and for managing its main points of contact with prospective students, young people and the general public. The unit works to strengthen the Technion brand, make the work carried out at the Technion accessible, and broaden awareness of and interest in studying there.

Strategy, Research and Brand

The unit develops and leads the Technion’s marketing strategy, manages the institutional brand and develops consistent marketing messages and a unified verbal and visual language. Its work is grounded in research, data, surveys and focus groups that help it understand target audiences and fine-tune its marketing activity.

Recruitment Campaigns

The unit plans and manages campaigns in Israel and internationally to raise awareness of the Technion, spark interest in studying there and attract suitable candidates. The campaigns run across a range of channels and accompany audiences from first exposure through to inquiry and registration.

Marketing to Young People

The unit develops activities and content that bring young people closer to the worlds of science, engineering and technology and help them get to know the Technion and its study options. This includes partnerships, meetings, programs and events for teens and young adults at different stages of their decision-making.

Marketing and Recruitment Events

The unit produces and promotes events that introduce prospective students to the Technion, its faculties and its study tracks. Among other things, it leads recruitment and outreach events, open days and activities in Israel and abroad, in cooperation with the faculties and professional units.

The Technion Website

The unit is responsible for the Technion’s main website as the institution’s central digital asset. It manages the site’s structure, user experience, content and design, and works to keep information up to date, accessible and clear for its various audiences.

Social Media

The unit manages the Technion’s official social media channels, develops content for them and uses them to promote the Technion’s activities, achievements and people. The channels maintain ongoing contact with audiences in Israel and abroad, strengthen the brand and make the Technion accessible to young audiences.

Information Call Center

The Information Call Center is a central point of contact for those interested in studying at the Technion. The center provides initial information, helps callers find their way and refers them to the relevant professional office. It is an important part of the marketing support framework and of the ongoing relationship with prospective students.

Content and Marketing Assets

The unit initiates and produces marketing content, copywriting, videos, animation, design, and digital and print materials. Through these, it presents in an accessible way the Technion’s fields of study, research and innovation, the Technion community and the Technion’s contribution to society.

Support for Faculties and Units

The unit provides faculties and units across campus with consulting and support in marketing strategy, branding, messaging, content, creative, campaigns and events. This support aims to connect each unit’s needs with the goals, language and brand of the Technion as a whole.