{"id":84575,"date":"2020-03-16T13:52:13","date_gmt":"2020-03-16T11:52:13","guid":{"rendered":"https:\/\/www.technion.ac.il\/blog\/trusting-online-vaccine-info\/"},"modified":"2020-03-16T13:52:13","modified_gmt":"2020-03-16T11:52:13","slug":"trusting-online-vaccine-info","status":"publish","type":"post","link":"https:\/\/www.technion.ac.il\/en\/blog\/trusting-online-vaccine-info\/","title":{"rendered":"Trusting Online Vaccine Info"},"content":{"rendered":"

New Technion Study Identifies Factors that Determine Trustworthiness of Online Information About Vaccines<\/strong><\/span><\/p>\n

Researchers at the Technion\u2013Israel Institute of Technology found that, when evaluating online vaccine information, vaccine-confident people and vaccine-hesitant people perceive the information\u2019s trustworthiness differently.<\/strong><\/p>\n

\"\"
Associate Professor Ayelet Baram-Tsabari<\/figcaption><\/figure>\n

According to the study \u201cVaccine information seeking on social Q&A services<\/em><\/a>\u201d published in the March 10, 2020 issue of the journal Vaccine<\/em>, people who were prompted to evaluate the trustworthiness of vaccine information from online question-and-answer (Q&A) platforms assigned different weights to several criteria depending on whether they were vaccine-confident or vaccine-hesitant. The study\u2019s authors are Associate Professor Ayelet Baram-Tsabari<\/a> and Dr. Aviv J. Sharon<\/a> of the Technion Faculty of Education in Science and Technology, together with Dr. Elad Yom-Tov, a visiting scientist at the Technion Faculty of Industrial Engineering and Management<\/a>.<\/p>\n

The researchers\u2019 findings show that surfers tend to consider information that encourages vaccination as more trustworthy than information that discourages vaccination, but this is less true for people who are hesitant about vaccines. On average, vaccine-hesitant people’s trustworthiness ratings are more affected by the length of the text provided, suggesting a preference for detailed explanations. Furthermore, across the board, answers provided by health professionals were viewed as more trustworthy than those supplied by parents, which, in turn, were more likely to be perceived as trustworthy than answers that did not mention the writer\u2019s expertise or parenthood status.<\/p>\n

These findings are based on 694 participants from the U.S. who rated 600 answers to vaccine-related questions retrieved from “Yahoo! Answers\u201d (e.g., \u201cAs a nurse, I can tell you without a doubt there is NO WAY you can get HPV from the shot,\u201d written by a self-described health professional). They then rated the trustworthiness of the person who wrote the answer, as they perceived it, and completed a questionnaire concerning their own vaccine hesitancy. The researchers conducted a statistical analysis of the results to find which characteristics of the answers and the raters best predicted the trustworthiness ratings.<\/p>\n

\"\"
Dr. Aviv J. Sharon<\/figcaption><\/figure>\n

According to the World Health Organization, vaccine hesitancy \u2013 the reluctance or refusal to vaccinate despite the availability of vaccines \u2013 is considered one of the top ten threats to global health. Experts are concerned that online vaccine misinformation may be contributing to vaccine hesitancy. Despite this risk, little research attention has been paid to understanding how individuals seek vaccine information online and evaluate trustworthiness.<\/p>\n

\u201cVaccine hesitancy is a catchall category for several different styles of decision-making about vaccines. Our study shows some ways in which vaccine hesitancy can be manifested in online behavior,\u201d said the lead author, Aviv J. Sharon.<\/p>\n

The study\u2019s findings indicate that, despite the proliferation of anti-vaccine messages online, there is still a great deal of public trust in the knowledge provided by mainstream science and medicine. The findings of the study also suggest that expert outreach in online environments may be an effective intervention to address vaccine hesitancy.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

New Technion Study Identifies Factors that Determine Trustworthiness of Online Information About Vaccines Researchers at the Technion\u2013Israel Institute of Technology found that, when evaluating online vaccine information, vaccine-confident people and vaccine-hesitant people perceive the information\u2019s trustworthiness differently. According to the study \u201cVaccine information seeking on social Q&A services\u201d published in the March 10, 2020 issue… Continue Reading Trusting Online Vaccine Info<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-84575","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTrusting Online Vaccine Info - \u05d4\u05d8\u05db\u05e0\u05d9\u05d5\u05df-\u05de\u05db\u05d5\u05df \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9 \u05dc\u05d9\u05e9\u05e8\u05d0\u05dc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.technion.ac.il\/en\/blog\/trusting-online-vaccine-info\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trusting Online Vaccine Info - \u05d4\u05d8\u05db\u05e0\u05d9\u05d5\u05df-\u05de\u05db\u05d5\u05df \u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9 \u05dc\u05d9\u05e9\u05e8\u05d0\u05dc\" \/>\n<meta property=\"og:description\" content=\"New Technion Study Identifies Factors that Determine Trustworthiness of Online Information About Vaccines Researchers at the Technion\u2013Israel Institute of Technology found that, when evaluating online vaccine information, vaccine-confident people and vaccine-hesitant people perceive the information\u2019s trustworthiness differently. 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