{"id":84552,"date":"2020-01-21T08:19:20","date_gmt":"2020-01-21T06:19:20","guid":{"rendered":"https:\/\/www.technion.ac.il\/blog\/scoop-science-isnt-boring\/"},"modified":"2020-01-21T08:19:20","modified_gmt":"2020-01-21T06:19:20","slug":"scoop-science-isnt-boring","status":"publish","type":"post","link":"https:\/\/www.technion.ac.il\/en\/blog\/scoop-science-isnt-boring\/","title":{"rendered":"Scoop! Science isn\u2019t Boring!"},"content":{"rendered":"

A joint study by researchers at the Technion and the Davidson Institute of Science Education reveals: Scientific news authored by scientists is as interesting to online news readers as content written by journalists<\/b><\/span><\/p>\n

\"\"
Prof. Ayelet Baram-Tsabari, head of the Applied Science Communication Research Group in the Faculty of Education in Science and Technology at the Technion<\/figcaption><\/figure>\n

Scientific articles written by scientists are as interesting to news consumers as scientific and other articles written by journalists. This, according to a study published last week in PLOS ONE by researchers from the Technion – Israel Institute of Technology and the Davidson Institute of Science Education, the educational arm of the Weizmann Institute of Science.<\/strong><\/p>\n

The research was led by <\/span>Yael Barel-Ben David, a doctoral student who is part of the Applied Science Communication<\/b> research group<\/b> at the Technion. According to Barel-Ben David: \u201cPolitical events often push scientific news aside, and news editors perceive science as less interesting to their readers. Our study makes it clear that <\/span>online readers are interested in scientific content written by scientists, just as much as in comparable content<\/b>. I hope our findings encourage editors of news sites and scientists to publish more quality scientific content, knowing that they have a curious audience.\u201d<\/span><\/p>\n

The study used an intriguing method. It compared readers\u2019 online engagement between 150 pairs of articles on two major Israeli news websites.\u00a0 Within each pair was one article that was authored by a science graduate participating in the \u2018Writing Program\u2019 of the Davidson Institute of Science Education, giving on the job training to science graduates in popular science writing. The second article in each pair was written by other website writers and was published in the same section, mostly on the same day.\u00a0<\/span><\/p>\n

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Yael Barel-Ben David<\/figcaption><\/figure>\n

Researchers were surprised to find that scientific articles written by scientists are as interesting to the public as scientific and other articles written by journalists. No significant differences were found in the number of views, length of reading, likes or comments.<\/span> In fact, the average number of views of scientist-authored articles on the <\/span>Ynet<\/span><\/i> website was 20 percent higher than the average number of views of other articles available at the same time in the same section.\u00a0\u00a0<\/span><\/p>\n

\u00a0The research was facilitated by the willingness of leading news site editors, <\/span>Mako<\/span><\/i> and <\/span>Ynet<\/span><\/i>, to provide researchers with <\/span>readers’ interaction metrics for content posted on these sites<\/b>. Based on this data, the researchers compared the number of views per article, the average length of stay in the article, and the number of responses and likes.\u00a0<\/span><\/p>\n

\u201cMany editors claim that science doesn’t \u2018sell’,\u201d says <\/span>Prof. Ayelet Baram-Tsabari, head of the Applied Science Communication research group in the Faculty of Education in Science and Technology at the Technion<\/b>. \u201cOur findings demonstrate that if you package science in an interesting and relevant way, and not only publish it in the \u2018ghetto\u2019 of the science section, it will also attract readers who are not declared science enthusiasts.\u201d<\/span><\/p>\n

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Dr. Erez Garty, head of the Science Communications field at the Davidson Institute<\/figcaption><\/figure>\n

\u201cScience is interesting content.\u201d says <\/span>Head of the Science Communications field at the Davidson Institute, Dr. Erez Garty, <\/b>who leads the writing program for scientists initiative<\/span>.<\/b> \u201cScience takes a variety of phenomena in the world and explains how they work. When presenting scientific content to the public on news platforms, people will read it exactly as they read the news in every other field. After all<\/span>, science is life itself<\/b>.\u201d<\/span><\/p>\n

To read the study click <\/span>here<\/a><\/span><\/strong><\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A joint study by researchers at the Technion and the Davidson Institute of Science Education reveals: Scientific news authored by scientists is as interesting to online news readers as content written by journalists Scientific articles written by scientists are as interesting to news consumers as scientific and other articles written by journalists. This, according to… Continue Reading Scoop! Science isn\u2019t Boring!<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-84552","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nScoop! 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